MC Consulting


Food and nutrition consultancy is another area in which Medronho & Canela is active.

The added value of the services provided by our company in this area stems from the extensive experience and qualifications of Rui Lopes, CEO and founder of Medronho & Canela, which gives him a broad vision as a consultant.

Rui Lopes’ experience is built on more than 30 years in the restaurant sector in various roles ranging from customer service to management; more than 20 years as a trainer in higher education, professional education and professional teams in a variety of contexts. His knowledge is based on two degrees: Tourism and Hotel Management and Dietetics and Nutrition, and a master’s degree in Quality Management and Food Safety, as well as a lot of work as a researcher. He is a member of the Order of Nutritionists with the number 4371N.

Our consultancy services are, therefore, able to make a strong contribution in a variety of contexts and in a variety of entities or companies.


As a Nutritionist, registered with the Portuguese Association of Nutritionists, specialising in Collective Food and Catering, and armed with years of experience in catering and cooking, combined with his knowledge of food engineering and management, Rui Lopes brings to these institutions, which struggle with a lack of financial and human resources, a comprehensive view of what is a critical area of his work: food and nutrition.

After a diagnosis, an action plan is drawn up, which can range from the reorganisation of processes and teams to the necessary training so that all the changes are properly implemented and make the food and nutrition area of Private Social Solidarity Institutions (IPSS) more efficient and suitable for their target audience.


At a time when territorial competitiveness is increasingly real, due to the need to settle and/or attract people, either to avoid desertification or to attract the necessary labour force for developing economic activities, each municipality is trying to assert itself by differentiating itself from its neighbours.

Identifying the factors that can lead to this differentiation is not always easy. But often the recovery and valorisation of local and traditional gastronomic heritage can be one of the aspects to explore.

Medronho & Canela’s specialised consultancy, based on Rui Lopes’ experience, knowledge and communication skills, brings great value to processes of this nature and guarantees added value for the territories.


With regard to business consultancy, Medronho & Canela focuses on companies in the catering, hotel and agri-food sectors.

Interventions can take place in companies already on the market, with a view to improving processes and building teams. Or in terms of supporting the setting up of new businesses.

Once again, the vast professional experience and qualifications of Rui Lopes, CEO of M&C, add great value to these speeches.