{"id":516,"date":"2024-01-31T17:52:40","date_gmt":"2024-01-31T17:52:40","guid":{"rendered":"https:\/\/medronhoecanela.com\/areas-of-expertise\/mc-research\/"},"modified":"2024-04-19T16:28:21","modified_gmt":"2024-04-19T16:28:21","slug":"mc-research","status":"publish","type":"page","link":"https:\/\/medronhoecanela.com\/en\/areas-of-expertise\/mc-research\/","title":{"rendered":"MC Research"},"content":{"rendered":"<p>Medronho &amp; Canela came about as a result of the research and investment work of its founder, Rui Lopes, who is also a visiting assistant professor at the Polytechnic of Leiria and a researcher at ciTechCare. In this sense, all the projects launched by the company begin with fundamental research work.<\/p>\n<p>In this product research and development process, we adopt a QFD (Quality Function Deployment) methodology, which aims to identify the quality parameters of the final product, aligned with the function to be performed and the expectations of customers, in a market penetration plan.<\/p>\n<p>The Medronho &amp; Canela R&amp;D cycle begins with a team of researchers talking about new creations using medronho. This sharing of ideas gives rise to product co-creation strategies with other industries. All development is aligned with multiple variables of market alignment and customer focus.<\/p>\n<p>The concept of all the products developed by Medronho &amp; Canela is based on the following pillars: functional foods, <em>clean label<\/em> products, nutritional content, presence of antioxidants, democratic value, full use of all raw materials.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Medronho &amp; Canela came about as a result of the research and investment work of its founder, Rui Lopes, who is also a visiting assistant professor at the Polytechnic of Leiria and a researcher at ciTechCare. In this sense, all the projects launched by the company begin with fundamental research work. In this product research [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":510,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-516","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MC | Investigation | QFD | Quality | Completed Projects<\/title>\n<meta name=\"description\" content=\"At Medronho &amp; Canela we adopt a QFD method that aims to ensure the quality of the product we deliver to the customer. 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